Blogで遊ぶBlog

[Business and enterprise News]

It's carried on March 25th in 2008.
Nissan Choice of distress "China is more important than Richard Gere."

By Tibet turmoil, commercial DOTAKYAN

The VIP actor who are knowing and Hollywood when saying Richard Gere. Commercial appointment for the gear, the daily throughput, DOTAKYAN. A fuss will be the sign which seems to happen from now on between the gear and the daily throughput.
The car by which the said company requested an appearance from a gear, "Teana". It's the sold popular car kind in 03 on the concept of an adult luxury sedan. The industry person concerned says.
"Nissan estimates the sophisticated atmosphere of the gear and considers appointment. The appearance negotiations are continued and adoption has been decided on March 7th. I should exchange contract by seal in the end of March by a schedule and take a picture in April 9th-the 11th. The contract signing money is judged as 1,600,000 dollars (about 160,000,000 yen),".
But, the event which alienates this movement has occurred. Tibet riot. A riot starts with Lasa on March 10th and expands from Tibet quickly. 130 deaths are handed down to another view.
Why did this riot make Nissan indecisive?
Well, a gear has supported Dalai Lama eagerly from before and has repeated Chinese government criticism. I remark "A Chinese government oppresses Tibet." by Oscar ceremony in 93. Beijing Olympic boycott is being appealed this time.
"If such gear is appointed, it's inevitable to incur ill feeling of a Chinese government. Nissan announced an sales target in fiscal year 08 in China at 500,000 at the end of February. If I make them scold a Chinese government, when it can be driven out of a Chinese market target achievement and also, they seem to have worried and have decided on 18 days as cancellation. Because it was just before the sealed contract, I had not signed, but a contract was almost made actually. The gear side, "You broke your appointment.", an unpleasant feeling is indicated and I'm assuming the stance of court battle and. Even if Nissan will pay 1,600,000 dollars, further penal sum may be requested,", (the person concerned from the front)
When I inquire of a daily throughput public relations department fact relevance, I "don't come by a comment", it was an answer.
Nissan which suffers with Tibet riot and a dilemma of a Chinese government. Preliminary research was superficial.

【ビジネス＆企業News】

2008年3月25日 掲載
日産　苦渋の選択“リチャード・ギアよりも中国が大事”
チベット騒動でＣＭドタキャン

　リチャード・ギアといえばご存じ、ハリウッドの大物俳優。そのギアのＣＭ起用を日産がドタキャンした。今後、ギアと日産の間でひともんちゃく起こりそうな気配だ。
　同社がギアに出演依頼したクルマは「ティアナ」。大人の高級セダンをコンセプトに０３年に発売された人気車種だ。業界関係者が言う。
「日産はギアの洗練された雰囲気を評価して起用を検討。出演交渉を続け、３月７日に採用を決めた。予定では３月下旬に正式契約を交わし、４月９～１１日に撮影を行うはずでした。契約金は１６０万ドル（約１億６０００万円）とみられています」
　ところが、この動きに水を差す事件が起きた。チベット暴動だ。騒乱は３月１０日にラサで始まりチベット自治区から一気に拡大。一説に死者１３０人とも伝えられる。
　この暴動がなぜ、日産を及び腰にさせたのか？
　実はギアは以前からダライ・ラマを熱心に支援し、中国政府批判を繰り返してきた。９３年のアカデミー賞授賞式では「中国政府がチベットを抑圧している」と発言。今回は北京五輪ボイコットを呼びかけている。
「そんなギアを起用したら中国政府の反感を買うのは必至。日産は２月末に中国での０８年度の販売目標を５０万台と発表した。中国政府を怒らせてしまったら目標達成どころか、中国市場から追い出されかねないと懸念し、１８日に中止を決定したようです。正式契約の直前だからサインはしていませんが、実際は契約を結んだも同然。ギア側は“約束を破られた”と不快感を示し、法廷闘争の構えを見せているとか。仮に日産が１６０万ドルを払ったとしても、さらなる違約金を要求してくるかもしれません」（前出の関係者）
　日産広報部に事実関係を問い合わせたところ、「コメントできません」との回答だった。
　チベット暴動と中国政府の板ばさみで苦しむ日産。事前のリサーチが甘かった。